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The Ugly Company
As a 4th generation farmer, Ben Moore witnessed hundreds of thousands of tons of perfectly edible fruit thrown out over the years. To fight this problem, he founded Ugly, a company that prevents food waste by upcycling ugly fruit and transforming it into healthy dried fruit snacks. Their products are 100% natural, with no GMOs, artificial flavoring, or additives. And each fruit pack prevents 2.5 pounds of fruit from going to waste! This process also helps local California farmers, who typically have to pay to have their ugly fruit hauled off to be dumped. So instead of paying for it to go to waste, The Ugly Company pays the farmers for the fruit and takes it off their hands. No more waste, and farmers can still make money off the “ugly” crop.