We believe that together we can disrupt the fashion industry and create a more sustainable future for people and the planet.
WE BELIEVE LESS IS MORE
“The secret of happiness is not found in seeking more, but in developing the capacity to enjoy less.”
WE BELIEVE IN THOUGHTFUL AND SLOW
Fast fashion is not free. Someone, somewhere is paying."
WE BELIEVE IN QUALITY AND LONGEVITY
"The difference between style and fashion is quality."
WE BELIEVE IN TRANSPARENCY
"There is no beauty without truth and there is no truth without transparency."
WE BELIEVE THAT IT IS OUR RESPONSIBILITY TO TAKE CARE OF THE PLANET
“The greatest threat to our planet is the belief that someone else will save it.”
WE BELIEVE IN TAKING CARE OF THE PEOPLE WHO MAKE OUR CLOTHES
"Ethical fashion is the recognition that there are
human beings behind the clothes we wear."
WE BELIEVE THAT ANIMALS SHOULD NEVER BE HARMED FOR FASHION
"The greatness of a nation and its moral progress can be judged by the way its animals are treated."
WE BELIEVE THAT BEAUTY COMES IN MANY SHAPES, SIZES, AND COLORS
"There's room in this world for beauty to be diverse."
WE BELIEVE IN GIVING BACK
"Be the change you want to see in the world."
WE BELIEVE THAT TOGETHER WE CAN MAKE A DIFFERENCE
"Each one of us can make a difference. Together we can make a change."
WE BELIEVE IN RESPONSIBLE FASHION
Every product we carry is kind on
the earth and gentle on your skin.
Every product we carry is
produced ethically and responsibly.
Every product we carry is free from animal ingredients and cruelty-free.