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OUR BELIEFS

We believe that together we can disrupt the fashion industry and create a more sustainable future for people and the planet.

WE BELIEVE LESS IS MORE

“The secret of happiness is not found in seeking more, but in developing the capacity to enjoy less.”

Socrates

WE BELIEVE IN THOUGHTFUL AND SLOW

Fast fashion is not free. Someone, somewhere is paying."

Lucy Siegle

WE BELIEVE IN QUALITY AND LONGEVITY

"The difference between style and fashion is quality."

Giorgio Armani

WE BELIEVE IN TRANSPARENCY

"There is no beauty without truth and there is no truth without transparency."

Carry Somers

WE BELIEVE THAT IT IS OUR RESPONSIBILITY TO TAKE CARE OF THE PLANET

“The greatest threat to our planet is the belief that someone else will save it.”

Robert Swan

WE BELIEVE IN TAKING CARE OF THE PEOPLE WHO MAKE OUR CLOTHES

"Ethical fashion is the recognition that there are human beings behind the clothes we wear."

Lucy Siegle

WE BELIEVE THAT ANIMALS SHOULD NEVER BE HARMED FOR FASHION

"The greatness of a nation and its moral progress can be judged by the way its animals are treated."

Mahatma Gandhi

WE BELIEVE THAT BEAUTY COMES IN MANY SHAPES, SIZES, AND COLORS

"There's room in this world for beauty to be diverse."

Lupita Nyong'o

WE BELIEVE IN GIVING BACK

"Be the change you want to see in the world."

Mahatma Gandhi

WE BELIEVE THAT TOGETHER WE CAN MAKE A DIFFERENCE

"Each one of us can make a difference. Together we can make a change."

Barbara Mikulski

WE BELIEVE IN RESPONSIBLE FASHION

Eco-Friendly

Eco-Friendly

Every product we carry is kind on
the earth and gentle on your skin. 

Ethical

Ethical

Every product we carry is
produced ethically and responsibly.

Vegan

Vegan

Every product we carry is free from animal ingredients and cruelty-free.